Alan Prefer

Preferred Publishing LLc
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About Alan – Green Is the Color of Money
Meet the Author
Alan Prefer.
Author of Green Is the Color of Money

A storyteller who learned the business of selling the honest way—one conversation at a time—and wrote the sales book for everyone.

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The Story

The experience
behind the lessons.

Alan Prefer has spent his career in the real world of selling, where results are earned through listening, patience, and a willingness to hear “no” without losing heart. Along the way he collected stories: the funny ones, the humbling ones, and the ones that quietly changed how he saw people.

Writing Green Is the Color of Money was an adventure and a labor of love. He set out to write the sales book he wished he could have handed to his younger self—direct, human, and free of unnecessary fluff.

Today he shares those lessons through the book, speaking engagements, and conversations with readers who see in sales something bigger than a job title.

A sales book. A life perspective.
What Guides Him

Three convictions
behind every page.

These simple ideas shape how Alan sells, how he writes, and how he speaks with audiences.

01

People before pitches

Every great deal begins with understanding someone else’s situation, not reciting your own.

02

Honesty over hype

Trust is the most durable asset in sales, and it is built in small, truthful moments.

03

A little humor helps

Lightness keeps us human, makes lessons memorable, and gets us through the hard days.

The Journey

From the field
to the page.

Every chapter of the book traces back to a real moment. Here is how those moments became a book—and a conversation with readers.

Explore the Book
01

On the front lines

Years of cold calls, client meetings, and hard-won lessons in real selling environments.

02

Collecting the stories

Notes, reflections, and moments that kept proving sales is, above all, about people.

03

Founding Preferred Publishing

An independent imprint created to share the book in a genuine voice, on its own terms.

04

Sharing it with readers

Book signings, talks, and conversations that continue well after the final page.

Why He Wrote It

Real experiences.
Practical lessons.No unnecessary hype.

Alan wanted a book that respects the reader: one that tells the truth about selling, celebrates what is good about it, and trusts people to draw their own conclusions.

  • For those in sales, a mirror and a few new ideas
  • For those considering it, an honest look at the path
  • For the curious, a wider view of people and life
Beyond the Book

Ways to connect
with Alan.

Whether you want to read, listen, or simply say hello, there is a place to start.

Read

The book

Available as an eBook, paperback, and hardcover.

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Listen

Speaking & signings

Invite Alan to your team, conference, or community event.

Enquire About Speaking
Say hello

Get in touch

Questions, media requests, or just a story of your own to share.

Contact Alan
Before You Turn the Page

A few things
worth knowing.

Alan is the author of Green Is the Color of Money, a sales book drawn from real-world experience and written for everyone, not just salespeople.

Straightforward: real-life scenarios, understandable ideas, a genuine voice, and no unnecessary fluff.

Yes. Alan speaks at conferences, team events, and book signings, in person or virtually. Use the speaking page to enquire.

Use the contact page to send a message. We reply within two business days.

A Different Perspective Starts Here

Discover Green Is
the Color of Money.

Real-world sales experiences and life’s lessons, brought together in an approachable, memorable way.

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